In this article, I’m going to show you how to get more traffic to your e-commerce site. Specifically, you’re going to see the four most influential ranking factors that go into ranking your online store to the top of Google.
These four factors are used to dramatically increase his e-commerce sites organic traffic.
I’ll to show you exactly what they are and how you can take advantage of them.
It’s no secret that the quantity and quality of the backlinks pointing to your site is Google’s top ranking factor.
The question is, How can you get someone to link to your site if it’s made up of 100% product in category pages? The short answer, you can’t.
The fact is, people, want to link to sites that have valuable content. Without that, you’re going to have a hell of a time building whitehat backlinks.
That even e-commerce sites can publish awesome content. When you do, you’ll build up your site’s overall domain Authority, which will help your product in category pages ranking Google.
Use content marketing to increase your e-commerce sites overall domain Authority. That boost in domain Authority will increase the rankings of your product and category pages.
Product page optimization
If you’re like most e-commerce site owners, a good chunk of your search engine traffic goes to your product pages. But more importantly, a hundred percent of your conversions come from your product pages. In other words, the more traffic you get to your product pages the more money you’ll make.
How do you optimize your product pages for SEO? It’s simple to use this four-step action plan.
First, add modifiers to your product page title tags. Now you obviously want to use your target keyword in your title tag but don’t stop there. Adding what I call modifiers to your title tag can help you rank for dozens of long tail searches.
The words best and cheap our title tag modifiers and these terms will help you naturally show up for long tail searches that contain those words. Next, you want to add magnet words to your title. I see very few people optimizing their title tags for click-through rate and it’s a huge mistake.
After all, Google has stated that they use CTR in their algorithm. And even if they didn’t use CTR, it still makes sense to optimize your title tag with CTR in mind. Why? Because higher CTR means more clicks which means more traffic which means more sales.
You can easily boost your CTR by adding these magnet words to your product and category page title tags.
Include at least a1000 words of content on your most important product pages.
Industry studies have found that longer content tends to rank better in google. These findings also apply to e-commerce sites. The fact, Google wants to understand what your page is all about and when you provide lots of content to Google, you help them do just that. Plus, when you publish on content, your customers can help understand what they’re about to buy. So it can increase conversions.
Now you’re probably not going to have time to write 1000 words of content for every product page on your site. Highly recommended writing long product descriptions for your 10 most important product pages.
How the pages on your site are organized and arranged, is an important SEO consideration for any site.
Website with that many pages it’s critical, that your site architecture makes it easy for users and search engines to find the most important pages on your site.
Following the golden rule of e-commerce site architecture. Keep every page three or fewer clicks from your homepage. For example, The site architecture is way too deep most e-commerce sites tend to get the most links and therefore authority to their homepage. And when you have a deep site architecture, that authority is diluted by the time it reaches your product in category pages. So, make sure your products are no more than three clicks from your homepage.
For example, let’s say that you want to get a new dog food bowl for Fluffy. You’d head to the site’s homepage and click the dog link. Then click bowls and feeders. And you’d have a list of products in that subcategory. Just like that, you found what you want. And Google can easily find and index all the product pages.
Short URLs tend to rank better than long URLs. For example, let’s say that your e-commerce site sells organic bird food. All things being equal, URL number one would rank better than URL number two.
One word of warning, you don’t necessarily want to go back and change your long URLs to shorter ones. That can cause serious SEO issues. Instead set up your URL structure so all of your new products and category pages have short URLs.